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To create individually tailored, expressive make-up we must consider the four different basic face shapes.
We distinguish between four basic face shapes:
Highlight your individual beauty.
With make-up, it’s not about fixed rules, but about the possibilities it offers every type of person to bring out their individual beauty. It just takes a few simple steps, a bit of colour sense, the right products and a positive attitude.
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- Eyes - large, expressive, eyelids are very visible
- Eyebrows - nicely curved + bushy
- Nose - not too large, not too small
Mouth - large, generous, often with full lips TIP: Use products that are flattering to your distinctive contours.
Eyes - mostly close together and small Eyebrows - short and straight Nose - narrow, long Mouth - narrow lips, sharp Cupid’s bow, often a little pinched TIP: Use products that have a balancing effect.

- Eyes - round, tendency to hooded eyelids
- Eyebrows - round, often thinly plucked
- Nose - mostly bulbous
- Cheeks - chubby
- Mouth - small with full lips
- Chin - tends towards double chin
TIP: Use products that narrow your face and give it shape.
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- Widest point - cheekbones
- Very well-proportioned shape with a harmonious
division into three parts
- Outer contour – narrows at forehead + chin

Play with light and shadow. - Temples and tip of the chin
- If the nose is very narrow and long, also apply shade to the tip of the nose
- Widest point - forehead + chin
- Straight outer contours
- Harmonious division into three parts
Play with light and shadow. The straight line of the forehead and chin
From the widest point, the face tapers steeply to the chin Widest point - forehead Outer contour - tapers steeply to the chin


Play with light and shadow. - Temples and point of the chin
- If the nose is very narrow and long, also apply shade to the tip of the nose



- No prominent shapes!
- Widest point - none
- Outer contour - no angles or edges


Play with light and shadow. - None necessary
- Very versatile
- Perfect model face
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