To create individually tailored, expressive make-up we must consider the four different basic face shapes.

We distinguish between four basic face shapes:

Highlight your individual beauty.

With make-up, it’s not about fixed rules, but about the possibilities it offers every type of person to bring out their individual beauty. It just takes a few simple steps, a bit of colour sense, the right products and a positive attitude.



  • Eyes - usually an attractive almond shape, open eyelid
  • Eyebrows - ideal shape 2/3 upward slope, 1/3 downward slope
  • Nose - attractive + elegant
  • Mouth - perfect size, with curved lips


    No corrections are necessary for this face shape, everything is harmonious!









  • Eyes - large, expressive, eyelids are very visible
  • Eyebrows - nicely curved + bushy
  • Nose - not too large, not too small
  • Mouth - large, generous, often with full lips

    TIP: Use products that are flattering to your distinctive contours.

  • Eyes - mostly close together and small
  • Eyebrows - short and straight
  • Nose - narrow, long
  • Mouth - narrow lips, sharp Cupid’s bow, often a little pinched

  • TIP: Use products that have a balancing effect.


    • Eyes - round, tendency to hooded eyelids
    • Eyebrows - round, often thinly plucked
    • Nose - mostly bulbous
    • Cheeks - chubby
    • Mouth - small with full lips
    • Chin - tends towards double chin
    TIP: Use products that narrow your face and give it shape.




  • Widest point - cheekbones
  • Very well-proportioned shape with a harmonious
    division into three parts
  • Outer contour – narrows at forehead + chin

    Play with light and shadow.

    • Temples and tip of the chin
    • If the nose is very narrow and long, also apply shade to the tip of the nose

     



     

     

    • Widest point - forehead + chin
    • Straight outer contours
    • Harmonious division into three parts



    Play with light and shadow.

    • The straight line of the forehead and chin
















    • From the widest point, the face tapers steeply to the chin
    • Widest point - forehead
    • Outer contour - tapers steeply to the chin


    Play with light and shadow.

    • Temples and point of the chin
    • If the nose is very narrow and long, also apply shade to the tip of the nose



    • No prominent shapes!
    • Widest point - none
    • Outer contour - no angles or edges


    Play with light and shadow.

    • None necessary
    • Very versatile
    • Perfect model face