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Always apply blusher to the highest point of your smile, whatever face shape you have. So, smile! Apply the blusher to the curve of your cheekbone that appears with a suitable brush, from the inside outwards. IMPORTANT: Blusher does not shape your face, but lends it a fresh, glowing appearance! TIP: Either smile or suck your cheeks in to make the curve of your cheekbones visible and applying blusher easier.